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Swiss Import Promotion Programme

The Swiss Import Promotion Programme (SIPPO) is a well-established mandate of the Swiss State Secretariat for Economic Affairs (SECO) within the framework of its economic development cooperation. Watch the video to learn more about us.

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What the Trade Promotion Academy can offer you

Video introduction

What the Trade Promotion Academy can offer you

Vídeo de introducción

Qué puede ofrecerle la TPA

Vidéo d'introduction

Ce que TPA peut vous offrir


Latest news from the world of SIPPO

Current Social Media News from around the World


Where we support you

Trade Promotion Academy (TPA)

The TPA is an exciting e-learning platform that allows the continuous acquisition of skills and improvement of core export promotion services, market access knowledge and institutional development. It also helps to consolidate existing knowledge through the exchange with peers. Join the Trade Promotion Academy now for free!


Global Trade Help Desk

The Global Trade Helpdesk (GTH) is a central internet platform developed by ITC which assists in tracking changes in demand, export potential, tariffs and regulatory requirements in a timely manner. This allows BSOs to provide accurate, fact-based advice to their companies.

Knowledge Management and Networking

In our digitalised world, fast and comprehensive access to regularly updated knowledge from specific information sources results in market advantages. BSOs benefit from SIPPO's large worldwide network and its knowledge transfer for organising networking events, conferences and workshops.

Strategic Planning

SIPPO supports BSOs with their strategic planning for defining their role in export promotion in their sector and country by adopting a strategic and focused approach.

Project and Performance Management

SIPPO supports BSO in the provision and evaluation of instruments and indicators for target-measurement.

Market access activities

SIPPO supports BSOs in the organisation of trade fair participation and selling and buyer missions, study tours and on-site visits. These activities take place after a joint analysis of potential target markets and possibilities of finding contacts in Switzerland and Europe.


Upcoming events

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