Webinar on post-COVID challenges, EVFTA opportunities and new sector corporate wear for Vietnam textile
On 28 July 2020, Swiss Import Promotion Program (SIPPO) facilitated a networking session between DTB (Germany) and VITAS to build up partnership for future development of all key stakeholders in the value chain. Besides the exchange on post-COVID challenges versus EVFTA opportunities, the session shed lights on a new market segment which Vietnam can add values and optimize the skilled workforce: Corporate Fashion, Protective Wear, Workwear.
On 28 July 2020, Swiss Import Promotion Program (SIPPO) facilitated a networking session between DTB (Germany) and VITAS to build up partnership for future development of all key stakeholders in the value chain. DTB stands for German Textile Association with 230 companies members from German-speaking countries. DTB was established in 1985 and the total revenue of all members in 2019 was about 190 billion euro. The discussion received insightful sharing from Mr. Carsten Schreiter, COO of HILTL Hosen, Member of Board of DTB. Mr. Carsten Schreiter had an intense working experience since 1997 in Vietnam. This attachment facilitated greatly for the exchange.
Besides the exchange on post-COVID challenges versus EVFTA opportunities, the session shed lights on a new market segment which Vietnam can add values and optimize the skilled workforce: Corporate Fashion, Protective Wear, Workwear. The introduction and update on German market for corporate fashion, workwear broadened the horizons on product trend. Tastes of consumers are changing and mixing, corporate fashion can become casual, combine workwear, functional wear and daily wear. However it is very clearly that the market for protective wear is increasing rapidly, particularly since COVID. A study of Fact.MR forecast the growth of 7% from 2020 to 2030. The global pandemic has slowed down this year and next year the stable growth in the workwear apparel market will be likely to be among the leaders of the market.
The presentation from SIPPO expert, Ms. Brigitte Heuser, suggested VITAS and companies to look at different markets in terms of size, growth rate and distribution channels to be able to formulate suitable market entry strategy.
A+A trade fair in Duesseldorf was highlighted as a very important entry point for this market. The fair is the biggest fair of this sub-sector, take place only once every two years. In 2019, the A+A fair marked a record of 75,300 visitors from 63 countries all over the world with 2,111 exhibitors. Out of those visitors, 6,000 visitors explicitly registered and looked for supplier in protective wear. In 2021 fair, Hall 11 will be the opportunity for Vietnam. Mr. Sebastian Wolf, A+A Exhibitor Service, highlighted special promotion for Hall 11 with specific packages to attract the corporate wear sector.
For Corporate Fashion, as well as for other product sectors, the selling points for all manufacturers will be Flexibility, Sustainability and Visibility. VITAS, with the support from SIPPO and other partners, are committed to assist the company members to go in line with this moving trends.