Morocco

Training Workshop on Market Analysis Tools

SIPPO-Morocco in cooperation with the International Trade Center (ITC) organized in Casablanca a training workshop on market analysis tools, from 29 to 31 May 2018.

Training Workshop on Market Analysis Tools

The objective of the workshop was to introduce the 17 managers and executives of SIPPO's business support organizations (BSO), including AMITH, FENIP, FICOPAM and EACCE, to the methods and techniques for using market analysis and business intelligence: Trademap, Market Access Map, Sustainability map.
The Moroccan Association of Exporters (ASMEX) was also part of the beneficiary organizations.

This training will enable Trade Support Organizations (BSOs) to provide their members and member companies with an up-to-date service, and relevant analysis and information on targeted market access conditions and voluntary standards for sustainable development.

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