How to approach European Buyers as part of B2B Events Planning

During the days of April 24-25-26, 2019, a training was organized by SIPPO with IPD collaboration in honor of Tunisian BSOs on the thematic of “How to approach European Buyers as part of B2B Events Planning”

SIPPO/IPD Training 2019

SIPPO invited its BSOs partners such as CEPEX, GICA, CCIT, APIA and GIPP to this certified training which took place at CEPEX’s headquarter.

 The BSO’s management team which are liable to contact European buyers directly or, which are responsible for extern expert’s recruitment, have benefited of various thematic modules and practical exercises that were conducted by the IPD experts.

The focused subjects are:

-        Requirements and experience Assessment

-        Marketing channels

-        Contacts database

-         Direct contact externalization with buyer

-        “Sales” and Direct Contact with Buyers for the B2B Preparation; Expectations and Intercultural Challenges - Selling Technique.

By the end of this training, candidates have found it very satisfactory for their skills development and the know-how received that will be useful for them and for their institutions in the future.



To make this website run properly and to improve your experience, we use cookies. For more detailed information, please check our Cookie Policy.

  • Necessary cookies enable core functionality. The website cannot function properly without these cookies, and can only be disabled by changing your browser preferences.