Switzerland
Ministry of Trade Held Its 1st Stakeholder Meeting on SEPS
The Ministry of Trade (MoT) has finalized their first Sector Export Promotion Strategy (SEPS) for Outdoor Furniture in December 2025. With main objective to increase the outdoor furniture export value by 20% and 50 companies engaged by 2029, this SEPS document laid a foundation for roadmap and management tool internally in the BSO to take practical, prioritized actions that deliver measurable export results through a coordinated, validated, and funded process for outdoor furniture sector.
Since July 2025, Ministry of Trade started the development of SEPS document with support from SIPPO. This document covers the three main pillars of Sector Export Promotion Strategy includes 1) market opportunities and information, 2) positioning exporters, and 3) accessing markets. The first pillar emphasizes the importance of market intelligence, to expand global reach, and to improve coordination in identifying export opportunities. The second pillar addresses strategy to enhance product competitiveness, strengthen compliance, and improve exporters’ capabilities. Lastly, the third pillar aims to provide the foundation for coordinated, efficient, and sustained SEPS implementation. These three pillars form the basis of the SEPS action plan and performance measurement framework, ensuring that activities are aligned with identified needs and opportunities. It is also expected that this document can be served as a living document and will be able to be replicated to other sectors by MoT where necessary.
As many as 30 key stakeholders attended the meeting, ranges from associations (HIMKI and ASMINDO – Indonesian Furniture and Craft Industry Association, Ministry of Forestry, Ministry of Industry, Ministry of Micro, Small, and Medium Enterprises, Ministry of Economy Creative, Indonesia Exim Bank, and Perhutani. According to the discussions, it is found that all stakeholders are generally supportive to the strategy and action plan presented.
“In drawing the strategy, we think the updated and accurate data on wood stock availability or timber production is needed to ensure that we will be able to achieve the goal” said Mrs. Djudjuk Aryati, Deputy of Marketing and Promotion HIMKI, “this data will be important because to ensure we can fulfil the demand and stay competitive in the market.”
“We appreciate that this document highlighted about SVLK and FSC mechanism in timber production. To strengthen the strategy, the action plan should include coaching for certifications to ensure more SMEs are aligned to the national policy,” said Mrs. Baroroh, staff of Directorate of Forest Product Processing and Marketing (BPPHH) under the Directorate General of Sustainable Forest Management, Ministry of Forestry.
Mrs. Dewi Noraga from Perhutani (a state-owned enterprise) also mentioned, “the strategy on market intelligence is interesting and important. As we have dedicated department on market intelligence, they need to improve their communication strategy with consumer, and we would like to collaborate further on this matter.”
MoT appreciates the support from all stakeholders and will conduct follow-up meetings with some key stakeholders to agree upon the high prioritized action plans in the coming months. Mr. Deden Muhammad as the Director of Export Development of Product Manufacture stated that they are targeting a few key exhibitions in 2026 including INDEX Dubai and SPOGA Germany. This could be a motivation for MoT and all stakeholders involved to prepare them in advance and to implement the action plan immediately.
