As part of the partner BSOs capacity building, SIPPO Tunisia has organized an online training on B2B Event Organization Processes.
This training consists of four online sessions, which took place on May 13th, 15th, 19th and 21th, 2020 on the following topics:
- The organization of participations in international Trade fairs,
- The organization of Selling Missions
- The organization of Buyers' Missions
- And the organization of Study Tours.
Participants from SIPPO partner institutions (CEPEX, APIA, GIPP, GICA, CCIT) were able to learn and discover different processes of Trade Promotion Events.
These processes cover all organizational parts namely the preparation, the implementation and the follow-up.
The objective of this training is to accelerate and facilitate the anchoring of trade promotion processes within the BSOs in order to enable them to improve their services offered to exporting companies and consequently to better connect them to international buyers.
The online sessions created opportunities for exchange and experience sharing between the participants, enabling them to identify the key elements capable of strengthening and formalizing the current processes already in place within their institutions.