The Research Center of Economy and Global Business (CIEN) of ADEX with support of the Swiss Import Promotion Program (SIPPO) successfully implemented a capacity building program about international markets intelligence and dissemination of commercial information to exporters in order to increase its export possibilities.
These efforts have been possible within the framework of the Memorandum of Understanding (MOU) of SIPPO with ADEX, financed by the Secretariat of State for Economic Affairs (SECO) and operated by Swisscontact.
SIPPO financed the support of the Dutch international consultants Elske Muijs, Alfons van Duijvenbode, Joost van der Kooij and Lars Jellinek for a capacity building on the identification of Untapped Opportunities (ONAS), with an active role of ADEX resulting in the development of the study "Exporting fruit and vegetable juices to Germany ". In addition, they conducted technical advice to identify market trends and train experts in interview techniques, combining quantitative and qualitative methods to guide Peruvian exporters. Among ADEX professionals, the participation of CIEN professionals, Carlos Gonzales, Director, and Rocio Valdiviezo, Senior Analyst, stand out for their coordination and work.
In order to disseminate the market information developed by CIEN, the SIPPO program developed the web portal http://www.cien.adexperu.org.pe/ and, through a specialist, supported the training to use the tool and manage the portal. The SIPPO Peru team, Carlos Hanspach, country representative and Manuel Puma, manager of export promotion, led this process; integrating the intervention in all its phases, as well as supporting the development of a price analysis in the market of Switzerland (Basel) and Germany (Freiburg) in the main distribution channels of these cities. Likewise, the CIEN team, with the support of international consultants, developed the promotional video with market information to improve the dissemination of this information.
SIPPO continues to successfully support ADEX in order to strengthen the capabilities of the organization for the benefit of all Peruvian exporters. The information of the market studies can be found on the SIPPO Peru page https://www.sippo.pe/ and the CIEN – ADEX website.