During 2019, SIPPO promoted synergies between ADEX and PROMPERU in the wood sector achieving important progress for the coordination and development of a strategic communications plan with support of the communications consultancy company CORPRO, with the implementation of a wood sector website.
In the last semester of the year the communication experts of CORPRO lead by its Director, Victor Urquiaga, met with representatives of PROMPERU and ADEX to carry out coaching sessions and workshops to facilitate the development of a communications plan for the wood sector. Based on the SIPPO capacity building approach, the experts trained the team of both institutions in how to establish a communication strategy and write a communications plan.
Alongside the development of a communications plan, a joint website between ADEX and PROMPERU was developed http://peruwoods.com/. These interventions will strengthen the BSOs capacities to promote the wood sector internationally. Considering the context of the sector that involves multiple organizations in the value chain, SERFOR was invited to participate in the future meetings for updating the wood website.
SIPPO Consultant Mr. Guillermo Riva moderated the meeting with SERFOR, ADEX and PROMPERU getting positive feedback from the institutions and providing a report of the potential cooperation with SERFOR for the wood website. Currently, SIPPO is finalizing the trainings with the BSOs to make the necessary adjustments and officially communicate other stakeholders over the possibility to contribute with information to the website.