Textile Trade Association – Textile Cluster, supported by SIPPO organized study tour at A+A trade fair for work and corporate wear aiming to explore the opportunities for export promotion at this world-renowned trade fair in Dusseldorf, Germany
Starting from 4th until 7th of November 2019, the Textile Trade Association – Textile Cluster (TTA-TC) organized a study tour at A+A trade fair in Dusseldorf, Germany. The study tour was an outstanding opportunity for TTA-TC to explore the German and European market for work and corporate wear, identify trends within this niche market of the textile industry, develop BSO’s business network as well as explore the exhibition opportunities for the next trade fair edition in 2021.
Invest North Macedonia also joined the study tour and accompanied the TTA-TC on this learning journey at A+A. The study tour was also opportunity for five companies supported by TTA-TC to immerse in the trade fair content as such exploring the opportunities for business acceleration. Additionally, the two-days compact agenda that was developed by TTA-TC encompassed pre-selected stands visits, networking with European BSOs but also attendance of the Fashion Show – a special event within trade fair framework on which occasion Serbian companies supported by respective BSOs and SIPPO program in Serbia participated in glamourous cat-walk and used this promotional tool to promote their products and services in work and corporate wear.
The Study tour was also envisaged as opportunity for the TTA-TC to conduct work and corporate wear market field research during the trade fair and excel this export promotion skill as such aiming to further support companies – members with provision of adequate information for the potentials of this niche market.