The importance of Commercial Intelligence in Agroexports
In May 2019, Promperu published the Annual Report on AgroExports Development 2018, which highlights the excellent performance of the sector with a growth of 12% compared to 2017, due to an increase in the value of non-traditional exports, especially in the prices of the products of the line of fresh, frozen, processed and functional foods.
In terms of volumes exported in tons, exports increased by 14% compared to 2017. This was due to the increase in shipments of non-traditional and traditional exports.
In this regard, during 2018 the Promperú Agribusiness Department was present in 21 international fairs, 4 itinerant trade missions, 2 local trade missions and 8 business rounds, generating more than US $ 930 million in commercial opportunities achieved through 8 437 commercial appointments managed for 400 Peruvian exhibiting companies.
These results are aligned with a recent article by Luis Corvera published in Gestión Newspaper regarding the importance of commercial intelligence to find new markets. "... apparently, the difference between a successful company and another that is not, has to do with having commercial intelligence areas that provide timely information for decision making."
More information in https://agapperu.org/articulos/estrategias-para-la-agroexportacion/