SIPPO collaborates with Business Support organisation in 11 countries with the aim to structure forward-looking concepts and projects to increase the BSOs export promotion capacity and service provision to export-ready companies. This summer, SIPPO Tunisia carried out this process in an exemplary manner together with the Business Support Organisation GIPP.
The Business Support Organisation GIPP (Groupement Interprofessionnel des Produits de la Pêche), an organisation of the Ministry of Agriculture of the Republic of Tunisia, has just completed its Strategic Plan for the Development of Exports of Fishery Products by 2025. SIPPO Tunisia has been involved in this work through support for the development of the terms of reference, in the orientation of the consulting firm, the mid-term review and the follow-up of the project work
This engagement by SIPPO Tunisia is a great example of how SIPPO as a “competence platform for trade promotion” executes on its vision to create a sustainable and inclusive economic growth and to foster the integration of its partner countries into world trade.
Typical questions in a strategy development process
These are typical questions which are discussed in the development process of such a far-reaching strategy. They were used by SIPPO Tunisia and could very well serve as inspiration for similar projects elsewhere.
Ready for execution
After this intensive work the strategy is now ready for execution. It will promote the exports by product range, since it lists all the prerequisites required for the identification of promotional actions and allows the creation of synergies and new partnerships with other interested BSOs.