B2B-matchmaking is changing. Hybrid formats using new digital channels will become important. Let’s therefore talk about the skills needed to bring a true, world class, hybrid matchmaking experience to life.
The traditional tradeshow model is going through a rigid transformation process, and there will be remarkable effects on the normal b2b matchmaking channels. Our first three articles described these developments and offered hands-on advice how to cope with the changes. But what does a hybrid event with effective online channels look like? What are the best practices, and do we already have best practices cases, since the entire industry is in an experimental phase at the moment?
How to start your journey of digital matchmaking? Once you have created your digital matchmaking strategy, gained skills in how to set up, prepare and run exciting digital sessions, it is now time to choose the right platform for your digital activities
We expect the tradeshow industry to bounce back and tradeshows to be open again but that digital formats and matchmaking will play a bigger role. Whilst we all do not have a glass bowl and the future is not always predictable, we think it is clear that digital will play a stronger role when it comes to tradeshows. This inevitably confronts us with the question: How can exhibitors prepare for the post crisis time with this high degree of digitalisation?
Tradeshows have been the most important platform to acquire new business and gain new customers. With Covid-19 this will change. Trade shows will remain important, and some of them are already taking place this fall. However – tradeshows will develop into hybrid formats, applying new digital tools. It’s crucial that all players in the market prepare for this fundamental change.