Impulses, 7 April 2011.
| 11.30 – 12.15 and 12.30 – 13.15 |
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| Incentive 1 - Credit Suisse AG, Zurich |
| Financing growth Using the example of Cleantech, the global mega trend |
| The innovative medium-sized Swiss business HeiQ developed Oilguard in record time, somewhat reducing the horrors of the oil catastrophe in the Gulf of Mexico. The founder and former military pilot, CEO Carlo Centonze, (qualified engineer from the ETH) uses this example to explain how fascinating, state-of-the-art technology can be made quickly accessible to the world markets, and what is needed to survive abroad in the long-term. Growth is the goal – and must be financed. Jürg Graf shows how Credit Suisse is actively supporting internationally-focused companies like HeiQ on their quest to expand. He also explains which forms of financing are particularly attractive for risk or growth capital. |
| Incentive 2 - Credit Suisse AG, Zurich |
| The challenge of internationalisation The influence of innovation, know-how and management |
| Expanding to Brazil is difficult – and some have already had their fingers burnt. Annette Heimlicher (Contrinex AG) successfully entered the market there despite all odds. The Osec Export Award-winner tells of euphoria, disenchantment, perseverance and success. Rico Baldegger is a professor at the HSW (School of Economics) in Freiburg. The “Swiss International Entrepreneur Survey 2010” was created under his leadership. He knows the factors, requirements, obstacles and support in the area of internationalisation, and explains where and how his knowledge benefits small and medium-sized businesses. Charly Suter, specialist consultant for internationally-oriented businesses at Credit Suisse, gives participants a few valuable hints and tips with his “7 Tips for success abroad”. |
| Incentive 3 - Dun & Bradstreet (Switzerland) AG, Urdorf |
| The needles in the haystack How do I find the most profitable leads abroad? |
| You’re already exporting abroad. Investments have been made, various experiences gained, business is going well, and you now want to develop it abroad. To minimise the corporate risk, you need the most profitable leads. You’ll ask yourself the following questions: - How much developmental potential do my existing customers have? - What is my ideal customer like and how many of these sorts of leads are there? - How do I find the most profitable leads despite having a limited marketing budget? - Is there a clever, systematic approach to acquiring leads? Stephan Bischof uses practical examples to show how D&B efficiently and effectively helps you look for the right leads abroad, and finds you your own personal cash cows of tomorrow. |
| Incentive 4 - DHL Switzerland |
| Entering unchartered waters logically What else market development has to offer: A true success story |
| With mySwissChocolate, Sven Beichler’s idea was to offer a high-quality product tailored to customer needs and export it worldwide. He was immediately confronted with administrative, logistical and regulatory problems. Despite many unexpected issues, his company went online in April 2010, marking the start of a success story. The Swiss entrepreneur shares his experiences in a motivating presentation. With DHL Switzerland, Sven Beichler found a partner which was enthusiastic about his idea, and supported him by offering know-how in many different matters: from marketing activities and legal proceedings to – logistically – distribution and retraction of small items. Ulrike Filgertshofer explains how DHL can assist Swiss small and medium-sized businesses enter unchartered waters. |
| Incentive 5 - XL Insurance, Zurich |
| Entering unchartered waters safely Unexpected risks and how to cover them – Customers report |
| Ricola is part of Switzerland and enjoys an excellent reputation. The once small Laufen-based confectioner’s shop today exports its products worldwide on a grand scale. CFO Andreas Lindner demonstrates how you too can expand without any concerns despite other food law regulations and foreign liability acts. Polygena AG is a sponsor and partner of small and medium-sized businesses from the industry and services sector. It ensures the succession and independence of businesses well beyond the next generation. President of the administrative board, Dr. Karl Stadler, reports what support is needed by business managements when venturing abroad, and how best to protect oneself. Chief Underwriting Officer Daniel Maurer outlines how XL Insurance, as a provider of customised and international risk management solutions, assists its customers and insures them even when they enter unchartered waters. |