Workshops, 16 April 2010.
11.15 – 12.15
| Workshop A. Currency risk management - Is Euro’s currency risk negligible? | |
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| Since the introduction of the euro on 1 January 1999 the value of the euro against the Swiss franc has fluctuated between 1.43 and 1.68. The extremes were reached in October 2007 (1.68) and in October 2008 (1.43). Longish phases of sideways movement alternated with sharp changes in value. | |
| Looking back over the past eleven years we can see that, in contrast to the expected stability, the EUR/CHF currency pairing entails a substantial exchange rate risk. | |
| • | Current macroeconomic environment and the prospects for the next twelve months |
| • | How does our foreign currency exposure look? To hedge or not to hedge – what are the effects on the P/L of our enterprise? |
| • | Tools for managing the exchange rate risk and their features |
| Speaker: Dieter W. Eberle, Director FX Sales Private & Business Banking Switzerland Credit Suisse AG, Zurich | |
| Workshop B. Developments and trends in the EU economic region | |
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| >> FULLY BOOKED! | |
| Overview of the Germany/EU economic region. What developments are to be expected? Where are the opportunities for entrepreneurs? | |
| In order to be able to operate successfully in a target market it is necessary to have a precise knowledge of that market. In this workshop sound analyses on the EU economic region will be presented. Then an entrepreneur will report on his experiences as a niche player in the German market. Theory and practice will be illustratively combined. | |
| Discussion points: | |
| • | Big cheese or what? – How much market knowledge is necessary? |
| • | How have Swiss exports to the EU developed and what does the future hold? |
| • | Do high prices have an effect on the success of a product? |
| • | What do Swiss entrepreneurs think about Germany as a sales market? |
| Speaker: Thomas Herrmann, Global Economist, Credit Suisse AG, Zürich Franz Meier, Director, Bodensee Käse AG | |
| Workshop C. What is the best method to find the top 100 leads for each of my target markets? | |
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| Data-based analysis of potential made easy - and why fewer, but instead the right leads mean faster success when acquiring new customers. | |
| In difficult economic times with limited sales and marketing budgets it is important to use resources purposefully and as efficiently as possible. The return on investment of the invested capital and the measurable achievements during selling transactions are the most relevant criteria here. Moving away from waste circulation and towards a targeted analysis of market segments or target customers are keys to success. During this workshop we will illustrate aspects of purposeful approaches and deal with attempts at a solution to give answers to the following questions: | |
| • | How does my ideal customer have to be like? – Easy way of drawing up a clientele analysis and an ideal customer’s profile |
| • | Data-based potential analysis? – With our global D&B company database that includes more than 150 million company profiles |
| • | Practical example for the top 100 target market definition |
| Speaker: Claudio Antonica, Head of Business Intelligence & Key Account Management Dun & Bradstreet (Schweiz) AG, Urdorf | |
| Workshop D. The new Swiss export procedure (“e-dec Export”) and certification as “Approved Economic Operator” (AEO) – how DHL supports companies on these issues. | |
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| ‘9/11’ - the terror attacks in the USA on September 11 2001 have resulted in new security requirements around the world, not just with regard to passenger traffic but also in the logistics chain. There are two imminent measures that are challenging for companies: | |
| • | Certification as an Authorized Economic Operator (AEO) simplifies international trade, removes trade barriers and reduces security-related customs controls: initial experiences of a company participating in tests. |
| • | Export customs clearance will soon only be possible electronically using the new Swiss ‘e-dec Export’ method. Exporters will be shown a new decision-making aid, “make or buy?” |
| Speaker: Franz Schneider, Director Customs Affairs, DHL Freight Schweiz, Basel | |
| Workshop E. Damages claims know no frontiers – international risk coverage for export-oriented companies. | |
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| In particular when expanding their business activity abroad midsize companies are increasingly confronted with complex risks and heterogeneous legal and tax regulations. | |
| • | Challenges posed by the increasingly complex legal and regulatory conditions in the various markets |
| • | Advantages of an international insurance programme with cross-border coverage |
| • | Example from practice: Damage or loss abroad – the advantages of an international programme solution in the event of damage or loss |
| Speaker: Daniel Maurer, Chief Underwriting Officer Upper Middle Market, International P&C, XL Insurance, Zurich | |