David Plouffe, 41, was the campaign manager for Barack Obama's 2008 presidential campaign. After winning the election on Nov. 4, President-elect Obama credited Plouffe in his acceptance speech, calling him "the unsung hero of this campaign, who built the best political campaign, I think, in the history of the United States of America."

Plouffe is credited with the campaign's successful overall strategy in the race for the Democratic Party presidential nomination. He was credited by The New Republic for Obama's success in the Iowa caucus and for crafting an overall strategy to prolong the primary past Super Tuesday. The Chicago Tribune writes, "Plouffe was the mastermind behind a winning strategy that looked well past Super Tuesday's contests on Feb. 5 and placed value on large and small states." Plouffe also maintained discipline over communications in the campaign, including controlling leaks and releasing information about the campaign on its terms. Averse to publicity himself, Plouffe's control over the internal workings of the Obama campaign successfully avoided the publicly aired squabbles that frequently trouble other campaigns.

In May 2008, David Axelrod praised Plouffe, stating that he had "done the most magnificent job of managing a campaign that I've seen in my life of watching presidential politics. To start something like this from scratch and build what we have built was a truly remarkable thing."

He is a partner at the party-aligned campaign consulting firm AKP&D Message and Media, which he joined in 2000.